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A lot of interesting articles.

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New media: ‘Ocean of opportunities’

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When it comes to technology, the question that pops up most frequently, is “What is next?”.  Social Media is not an exception. We have already seen ups and downs of a gamut of highly engaging social networking sites, now what next? What could be the next technological advancement in the digital space that would catapult […]

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Social Media Analytics. Simplified !

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Analytics of social media is a controversial topic and often considered as a major challenge to Social Media marketing strategies. Do you know 74% of social enthusiasts decide to buy or avail a service after it’s recommended by the people in their network? This interesting piece of information not only motivates business houses to invest […]

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How to efficiently use Social Media for your business

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With the soaring popularity of Social Media, business houses have found a nearly perfect answer to their marketing issues. However, not all social networking sites are efficient for all businesses.  Every site has its own features distinct from others. If you can recognize your target audience (Some like tweeting more than FB posts, so spend […]

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Social Media Training: ‘A Must for Your Business’

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“Social media training shouldn’t be separated from existing corporate education.” – Jeremiah Owyang, Altimeter Group If you are not a part of this huge gamut of social networking sites that are present, then you are missing out your chances of making profits out of the fastest growing marketing platform. Marketing strategies have been upgraded to […]

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Is Social Media over-hyped as a marketing tool ?

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The concept of social networking on web started in 1997 with SixDegrees.com (however Orkut was considered the first popular social networking site among the worldwide users, though some might disagree and say MySpace was the first hyped social networking site globally). Initially, social networking sites like Orkut, FreeBBS etc. were focused on interaction between family, […]

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Looking to hire? Try Social Media!

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According to a latest study done by Harris Interactive Research Firm, it is found that 45% of HR professionals use social media to filter potential candidate’s profiles and 11% of the rest are planning to include using social media in their recruitment process. With the social networking sites like LinkedIn, where you can connect with […]

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