Online RM is the practice of scrutinizing the online reputation of a person/ business/brand with an intention to curb the negative mentions.
It is an important part of web footprint monitoring and mitigating SERPs. ORM has nothing to do with direct promotion of a business. It mainly involves following your online activities on various web platforms. It employs online and offline techniques to promote content in an organic way. It also involves the process, in which the unwanted links get pushed down in search results. One of the major goals of ORM is to push the highly-ranked negative buzz off the search results pages and in this process, positive buzz comes higher of the stack. It is a specialized technique to repair and prevent online reputation risks.
With the growing amount of user-generated content, the important of ORM has been gradually established. ORM is directly related to SEO or search engine optimization. However, online RM methods incorporate content promotion on Social Media and building social profiles on various platforms. In ORM, consumers’ reviews and blog/forum comments are also monitored.
We track what is written about your brand and deploy sophisticated tools to report and react in a suitable manner. Our ORM process ensures that a positive environment is created for your brand in the Social Media sphere.