With the realization that social media can be the panacea for online business marketing, business organizations have started embedding Social Media almost in every business process. A few years ago, companies used to consider SEO (Search Engine Optimization) as the most powerful tool to popularize a website, however with the advent of social media, SEO has been tactically replaced by SMO (social media optimization). However, the target of both these tools is same: To make a website popular and invite more traffic.
SMO largely depends on the content and its sharable nature. The more you would share your web content on Social Media, the more traffic will flow on your website. Apart from making your website content-rich, you should always offer your audience a provision or tool to share the content on different social networking sites.
The basic concept of social media optimization is to make your content sharable and relevant enough on the platform of social media, so that it can generate more traffic to your website. The efficiency of SMO is now widely accepted. It is not without a reason that search engines like Google or Bing incorporates social media results with their search results!