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Social Media Tools

Social Media Tools in details

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What are Social Media Tools?

With the switch from Web 1.0 to Web 2.0, ‘being social online’ has become an updated idea. Just as Web 2.0 is different from Web 1.0, social media has transformed from a one-way to two-way communication platform, where you not only give your personal information to the web users, but also provide a voice to your audience. Social media tools have played a crucial part in this switch over.

There may be specific reasons why you should be using social media tools and it is always better to chalk out exactly what you want from the toolsbefore selecting them. Whether you want to track your visibility and engagement or want to know who influences your brand or want to analyze your social media campaign, there are number of tools which you can use.

Some popular social media tools are:
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